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<channel>
	<title>Perceptual Engineering</title>
	<link>http://www.perceptual-engineering.com</link>
	<description>Perceptual Engineering</description>
	<pubDate>Thu, 19 Apr 2012 22:52:06 +0000</pubDate>
	<generator>http://www.perceptual-engineering.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Pledge</title>
				
		<link>http://www.perceptual-engineering.com/Pledge</link>

		<comments>http://www.perceptual-engineering.com/following/perceptual-engineering.com/Pledge</comments>

		<pubDate>Thu, 19 Apr 2012 22:52:06 +0000</pubDate>

		<dc:creator>Perceptual Engineering</dc:creator>
		
		<category><![CDATA[Commercial, Jon Baxter]]></category>

		<guid isPermaLink="false">1190542</guid>

		<description>

Director:
Peter Martin, The Sweet Shop

Flame:
Jon Baxter
Matt Ellin
Puck Murphy

Due to there being some tricky transitions that we had to get bang on, Jon took the flame along to the shoot to test the takes straight after they where shot.
&#60;img src="http://payload.cargocollective.com/1/2/93142/1190542/jb_pledge-_o.jpg" width="535" height="300" width_o="535" height_o="300" src_o="http://payload.cargocollective.com/1/2/93142/1190542/jb_pledge-_o_o.jpg" data-mid="6095382"  border="0" align="left"/&#62;
We previsualised the spot with cardboard models to help work out how to do it.&#60;img src="http://payload.cargocollective.com/1/2/93142/1190542/IMG_9852-2.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/2/93142/1190542/IMG_9852-2_o.jpg" data-mid="6249661"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

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	</item>
		
		
	<item>
		<title>Hopper Project</title>
				
		<link>http://www.perceptual-engineering.com/Hopper-Project</link>

		<comments>http://www.perceptual-engineering.com/following/perceptual-engineering.com/Hopper-Project</comments>

		<pubDate>Wed, 18 Apr 2012 11:19:15 +0000</pubDate>

		<dc:creator>Perceptual Engineering</dc:creator>
		
		<category><![CDATA[Installation, Jon Baxter]]></category>

		<guid isPermaLink="false">3228823</guid>

		<description>Accompanying the Time Machine and Cut Collective's PA5 exhibition in April 2012 was a series of audio video interpretations on one of the hopper's in the Silo Six Pack. All sides of the hopper where projection mapped, giving the audience a fully 360 degree light and sound sculpture.

&#60;img src="http://payload46.cargocollective.com/1/2/93142/3228823/IMG_7080-PT.jpg" width="670" height="446" width_o="2000" height_o="1333" src_o="http://payload46.cargocollective.com/1/2/93142/3228823/IMG_7080-PT_o.jpg" data-mid="17644489"  border="0" align="left"/&#62;

Artists
Jon Baxter and Keith Ballantyne
Leon Woods and Peter Hobbs
Veronica Manchego
Joel Kefali and Scratch22
Cam Hooper
Richard Betts
James Hutchison and Mike Hodgson
Puck Murphy
Jon Baxter and Cam Ballantyne

video coming soon!

&#60;img src="http://payload46.cargocollective.com/1/2/93142/3228823/Screen shot 2012-04-18 at 11.41.14 PM.png" width="670" height="619" width_o="1075" height_o="994" src_o="http://payload46.cargocollective.com/1/2/93142/3228823/Screen shot 2012-04-18 at 11.41.14 PM_o.png" data-mid="16537261"  border="0" align="left"/&#62;&#60;img src="http://payload46.cargocollective.com/1/2/93142/3228823/Screen shot 2012-04-18 at 11.57.31 PM.png" width="670" height="642" width_o="1077" height_o="1032" src_o="http://payload46.cargocollective.com/1/2/93142/3228823/Screen shot 2012-04-18 at 11.57.31 PM_o.png" data-mid="16537484"  border="0" align="left"/&#62;&#60;img src="http://payload46.cargocollective.com/1/2/93142/3228823/Screen shot 2012-04-18 at 11.47.11 PM.png" width="670" height="639" width_o="1088" height_o="1038" src_o="http://payload46.cargocollective.com/1/2/93142/3228823/Screen shot 2012-04-18 at 11.47.11 PM_o.png" data-mid="16537305"  border="0" align="left"/&#62;&#60;img src="http://payload46.cargocollective.com/1/2/93142/3228823/Screen shot 2012-04-18 at 11.48.12 PM.png" width="670" height="595" width_o="1099" height_o="977" src_o="http://payload46.cargocollective.com/1/2/93142/3228823/Screen shot 2012-04-18 at 11.48.12 PM_o.png" data-mid="16537335"  border="0" align="left"/&#62;

Along with the Time Machine and the Hopper project where "Orb's of the Silo's" from Angus Muir, sculptures by Chris Meder and artworks by the Cut Collective
&#60;img src="http://payload46.cargocollective.com/1/2/93142/3228823/IMG_6771.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload46.cargocollective.com/1/2/93142/3228823/IMG_6771_o.jpg" data-mid="16536361"  border="0" align="left"/&#62;&#60;img src="http://payload46.cargocollective.com/1/2/93142/3228823/IMG_6836.jpg" width="667" height="1000" width_o="667" height_o="1000" src_o="http://payload46.cargocollective.com/1/2/93142/3228823/IMG_6836_o.jpg" data-mid="16536376"  border="0" align="left"/&#62;&#60;img src="http://payload46.cargocollective.com/1/2/93142/3228823/IMG_6856.jpg" width="670" height="961" width_o="697" height_o="1000" src_o="http://payload46.cargocollective.com/1/2/93142/3228823/IMG_6856_o.jpg" data-mid="16536387"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

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		<media:thumbnail url="http://payload46.cargocollective.com/1/2/93142/3228823/prt_1334748018.jpg" />

	</item>
		
		
	<item>
		<title>RWC Opening Ceremony</title>
				
		<link>http://www.perceptual-engineering.com/RWC-Opening-Ceremony</link>

		<comments>http://www.perceptual-engineering.com/following/perceptual-engineering.com/RWC-Opening-Ceremony</comments>

		<pubDate>Sun, 18 Mar 2012 00:59:42 +0000</pubDate>

		<dc:creator>Perceptual Engineering</dc:creator>
		
		<category><![CDATA[Live Event, Jon Baxter]]></category>

		<guid isPermaLink="false">2048677</guid>

		<description>We were commissioned to create all of the AV content to be projected onto the field at Eden Park, using using 24 20k projectors, prior to the first game of the Rugby World Cup. We also made all of the visuals that where broadcast throughout the ceremony. We had 3 months to complete the project, which included concepting, filming, visual effects, then creating 4k resolution files for the OnlyView projection system.

An estimated billion people viewed the 20 minute show.

View Full Ceremony

View Flythrough


AV Content Director
Jon Baxter

3d artists
Matt Pitt,	Glenn Wilson

3d water specialist
Yannick Faase

3d assistants
Tiana Mackenzie, Jeff Hunt, Nathan Wilson

Flame artists
Jon Baxter, Paul Freeman, Puck Murphy, Hannah Walker

Matte painter
Felicity Moore

&#60;img src="http://payload.cargocollective.com/1/2/93142/2048677/r1.jpg" width="635" height="410" width_o="635" height_o="410" src_o="http://payload.cargocollective.com/1/2/93142/2048677/r1_o.jpg" data-mid="10197574"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93142/2048677/r4.jpg" width="635" height="410" width_o="635" height_o="410" src_o="http://payload.cargocollective.com/1/2/93142/2048677/r4_o.jpg" data-mid="10197587"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93142/2048677/r5.jpg" width="635" height="410" width_o="635" height_o="410" src_o="http://payload.cargocollective.com/1/2/93142/2048677/r5_o.jpg" data-mid="10197764"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93142/2048677/rwc-.0001.jpg" width="670" height="414" width_o="680" height_o="421" src_o="http://payload.cargocollective.com/1/2/93142/2048677/rwc-.0001_o.jpg" data-mid="10216067"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93142/2048677/rwc-.0002.jpg" width="670" height="414" width_o="680" height_o="421" src_o="http://payload.cargocollective.com/1/2/93142/2048677/rwc-.0002_o.jpg" data-mid="10216068"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93142/2048677/rwc-.0003.jpg" width="670" height="414" width_o="680" height_o="421" src_o="http://payload.cargocollective.com/1/2/93142/2048677/rwc-.0003_o.jpg" data-mid="10216069"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93142/2048677/rwc-.0005.jpg" width="670" height="414" width_o="680" height_o="421" src_o="http://payload.cargocollective.com/1/2/93142/2048677/rwc-.0005_o.jpg" data-mid="10216071"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93142/2048677/rwc-.0006.jpg" width="670" height="414" width_o="680" height_o="421" src_o="http://payload.cargocollective.com/1/2/93142/2048677/rwc-.0006_o.jpg" data-mid="10216074"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93142/2048677/rwc-.0008.jpg" width="670" height="414" width_o="680" height_o="421" src_o="http://payload.cargocollective.com/1/2/93142/2048677/rwc-.0008_o.jpg" data-mid="10216077"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93142/2048677/rwc-.0009.jpg" width="670" height="414" width_o="680" height_o="421" src_o="http://payload.cargocollective.com/1/2/93142/2048677/rwc-.0009_o.jpg" data-mid="10216078"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93142/2048677/rwc-.0010.jpg" width="670" height="414" width_o="680" height_o="421" src_o="http://payload.cargocollective.com/1/2/93142/2048677/rwc-.0010_o.jpg" data-mid="10216080"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93142/2048677/rwc-.0011.jpg" width="670" height="414" width_o="680" height_o="421" src_o="http://payload.cargocollective.com/1/2/93142/2048677/rwc-.0011_o.jpg" data-mid="10216081"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93142/2048677/rwc-.0012.jpg" width="670" height="414" width_o="680" height_o="421" src_o="http://payload.cargocollective.com/1/2/93142/2048677/rwc-.0012_o.jpg" data-mid="10216082"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93142/2048677/rwc-.0013.jpg" width="670" height="414" width_o="680" height_o="421" src_o="http://payload.cargocollective.com/1/2/93142/2048677/rwc-.0013_o.jpg" data-mid="10216083"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93142/2048677/rwc-.0015.jpg" width="670" height="414" width_o="680" height_o="421" src_o="http://payload.cargocollective.com/1/2/93142/2048677/rwc-.0015_o.jpg" data-mid="10216087"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93142/2048677/rwc-.0017.jpg" width="670" height="414" width_o="680" height_o="421" src_o="http://payload.cargocollective.com/1/2/93142/2048677/rwc-.0017_o.jpg" data-mid="10216090"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93142/2048677/rwc-.0018.jpg" width="670" height="414" width_o="680" height_o="421" src_o="http://payload.cargocollective.com/1/2/93142/2048677/rwc-.0018_o.jpg" data-mid="10216091"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93142/2048677/rwc-.0020.jpg" width="670" height="414" width_o="680" height_o="421" src_o="http://payload.cargocollective.com/1/2/93142/2048677/rwc-.0020_o.jpg" data-mid="10216095"  border="0" align="left"/&#62;

Pouring lava for the volcano
</description>
		
		<excerpt></excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/2/93142/2048677/prt_1321520410.jpg" />

	</item>
		
		
	<item>
		<title>Topographical Delineation</title>
				
		<link>http://www.perceptual-engineering.com/Topographical-Delineation</link>

		<comments>http://www.perceptual-engineering.com/following/perceptual-engineering.com/Topographical-Delineation</comments>

		<pubDate>Wed, 22 Feb 2012 01:56:26 +0000</pubDate>

		<dc:creator>Perceptual Engineering</dc:creator>
		
		<category><![CDATA[Live Event, Jon Baxter]]></category>

		<guid isPermaLink="false">2857127</guid>

		<description>A visual mapping work created for the Splore Festival Feb 2012 in New Zealand.

The structure was 12m wide and 8m high, each box is 2m sq. We used one 10k HD projector with a 1.1 lens, setup dead center of the structure, this allowed us to hit the sides and the bottoms of the cubes with a single lights source. This was primarily due to budget and time limits on setup.



&#60;img src="http://payload27.cargocollective.com/1/2/93142/2857127/IMG_5359.jpg" width="670" height="472" width_o="2000" height_o="1411" src_o="http://payload27.cargocollective.com/1/2/93142/2857127/IMG_5359_o.jpg" data-mid="14567840"  border="0" align="left"/&#62;

AV Producer and Sound Design
Michael Hodgson

Visual Design and Lead Animation
Jay McDaniel

3D Visual Sections, Design and Animation
Jon Baxter

16mm Film Treatments
Greg Wood

Technical Producer 
Simon Baker (Lotech) 

Structure Design
Robin Rawstorne

Video projection systems
Spyglass</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload27.cargocollective.com/1/2/93142/2857127/prt_1329876108.png" />

	</item>
		
		
	<item>
		<title>The Pitts 'Not Going to Get Me'</title>
				
		<link>http://www.perceptual-engineering.com/The-Pitts-Not-Going-to-Get-Me</link>

		<comments>http://www.perceptual-engineering.com/following/perceptual-engineering.com/The-Pitts-Not-Going-to-Get-Me</comments>

		<pubDate>Tue, 07 Feb 2012 01:36:21 +0000</pubDate>

		<dc:creator>Perceptual Engineering</dc:creator>
		
		<category><![CDATA[Music Video, Puck Murphy]]></category>

		<guid isPermaLink="false">1177785</guid>

		<description>

Director:
Luke Savage, Flying Fish

Flame:
Puck Murphy
</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/93142/1177785/prt_1300247248.png" />

	</item>
		
		
	<item>
		<title>Daytrip</title>
				
		<link>http://www.perceptual-engineering.com/Daytrip</link>

		<comments>http://www.perceptual-engineering.com/following/perceptual-engineering.com/Daytrip</comments>

		<pubDate>Fri, 02 Dec 2011 01:13:08 +0000</pubDate>

		<dc:creator>Perceptual Engineering</dc:creator>
		
		<category><![CDATA[Film, Mike Robinson, Jon Baxter]]></category>

		<guid isPermaLink="false">1233501</guid>

		<description>A gang member wakes up one morning and decides he needs a day off. A short voyage between islands changes his outlook on life.



2010 Tribeca Film Festival, USA
2010 New Zealand International Film Festival, NZ
2010 Cannes- Short Film Corner
2010 Signis Prize for Best International Short Ficton - Expresion en Corto
2010 New York Film Festival
2010 Hawaii International Film Festival, USA

Director:
Zoe McIntosh 

Flame:
Mike Robinson
Jon Baxter</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/93142/1233501/prt_1301377379.png" />

	</item>
		
		
	<item>
		<title>Folgers</title>
				
		<link>http://www.perceptual-engineering.com/Folgers</link>

		<comments>http://www.perceptual-engineering.com/following/perceptual-engineering.com/Folgers</comments>

		<pubDate>Fri, 02 Dec 2011 01:12:59 +0000</pubDate>

		<dc:creator>Perceptual Engineering</dc:creator>
		
		<category><![CDATA[Commercial, Puck Murphy]]></category>

		<guid isPermaLink="false">1190792</guid>

		<description>

Puck helped Steve Ayson create these really annoying yellow guys.

Agency:
Saatchi &#38; Saatchi

Director:
Steve Ayson, The Sweet Shop

Flame:
Puck Murphy</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/93142/1190792/prt_1300516325.png" />

	</item>
		
		
	<item>
		<title>Meathead</title>
				
		<link>http://www.perceptual-engineering.com/Meathead</link>

		<comments>http://www.perceptual-engineering.com/following/perceptual-engineering.com/Meathead</comments>

		<pubDate>Fri, 02 Dec 2011 01:12:54 +0000</pubDate>

		<dc:creator>Perceptual Engineering</dc:creator>
		
		<category><![CDATA[Film, Mike Robinson]]></category>

		<guid isPermaLink="false">1627106</guid>

		<description>It started over a beer. Sam Holst was having a drink with his mate Mike Robinson who told him a story about his first day of work inside a meatworks.  Sam's curiosity was ignited.  Two and half years later his ten-minute film Meathead  screened In Competition for the coveted Palme d'Or in the short film category of the 64th Cannes Film Festival. 

&#60;img src="http://payload.cargocollective.com/1/2/93142/1627106/IMG_2641.jpg" width="670" height="446" width_o="1229" height_o="819" src_o="http://payload.cargocollective.com/1/2/93142/1627106/IMG_2641_o.jpg" data-mid="7975921"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93142/1627106/IMG_3340.jpg" width="670" height="1005" width_o="819" height_o="1229" src_o="http://payload.cargocollective.com/1/2/93142/1627106/IMG_3340_o.jpg" data-mid="7975925"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93142/1627106/IMG_2049.jpg" width="670" height="1005" width_o="819" height_o="1229" src_o="http://payload.cargocollective.com/1/2/93142/1627106/IMG_2049_o.jpg" data-mid="7975932"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/2/93142/1627106/IMG_1902.jpg" width="670" height="1005" width_o="819" height_o="1229" src_o="http://payload.cargocollective.com/1/2/93142/1627106/IMG_1902_o.jpg" data-mid="7975938"  border="0" align="left"/&#62;

Director:
Sam Holst

Story: 
Mike Robinson

Flame:
Mike Robinson</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/93142/1627106/prt_1308705083.jpg" />

	</item>
		
		
	<item>
		<title>Mother</title>
				
		<link>http://www.perceptual-engineering.com/Mother</link>

		<comments>http://www.perceptual-engineering.com/following/perceptual-engineering.com/Mother</comments>

		<pubDate>Fri, 02 Dec 2011 01:12:49 +0000</pubDate>

		<dc:creator>Perceptual Engineering</dc:creator>
		
		<category><![CDATA[Commercial,  Paul Freeman, Jon Baxter]]></category>

		<guid isPermaLink="false">1177269</guid>

		<description>





Paul building the Turtoad's hands&#60;img src="http://payload.cargocollective.com/1/2/93142/1177269/a_PEw_03_R-251.jpg" width="535" height="300" width_o="535" height_o="300" src_o="http://payload.cargocollective.com/1/2/93142/1177269/a_PEw_03_R-251_o.jpg" data-mid="5716241"  border="0" align="left"/&#62;
The Monkeydog's house&#60;img src="http://payload.cargocollective.com/1/2/93142/1177269/HomeMonkeyDog.jpg" width="537" height="301" width_o="537" height_o="301" src_o="http://payload.cargocollective.com/1/2/93142/1177269/HomeMonkeyDog_o.jpg" data-mid="5716242"  border="0" align="left"/&#62;
Paul, Mike and Kereti pupeteering the Monkeydog
&#60;img src="http://payload.cargocollective.com/1/2/93142/1177269/PaulMikeKereti.jpg" width="537" height="301" width_o="537" height_o="301" src_o="http://payload.cargocollective.com/1/2/93142/1177269/PaulMikeKereti_o.jpg" data-mid="5716245"  border="0" align="left"/&#62;
Agency:
Publicis Mojo

Director:
Adam Stevens, Robber's Dog

Flame:
Paul Freeman
Jon Baxter
Puck Murphy
Mike Robinson

3D:
Glenn Wilson

Audio:
Keith Ballantyne
</description>
		
		<excerpt></excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/2/93142/1177269/prt_1300239654.png" />

	</item>
		
		
	<item>
		<title>SciFi Channel</title>
				
		<link>http://www.perceptual-engineering.com/SciFi-Channel</link>

		<comments>http://www.perceptual-engineering.com/following/perceptual-engineering.com/SciFi-Channel</comments>

		<pubDate>Fri, 02 Dec 2011 01:12:47 +0000</pubDate>

		<dc:creator>Perceptual Engineering</dc:creator>
		
		<category><![CDATA[Idents,  Paul Freeman]]></category>

		<guid isPermaLink="false">1177247</guid>

		<description>

We helped create the station idents for the American SciFi channel.

Agency:
Ink Project

Director:
Ken Lambert, Inkproject

Flame:
Paul Freeman
Puck Murphy

3D:
Glenn Wilson
</description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/2/93142/1177247/prt_1300239440.png" />

	</item>
		
	</channel>
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